Who would you describe as your target market is for
your practice? The more detailed and specific you
can be, the better!
Everyone interacts with dozens of brands daily
in their lives. Are there any brands that you
personally admire or connect with? Why do you like
these brands? Understanding the brands you connect
with helps us create a brand you’ll love.
Identifying your competitors can help insure that your
brand is differentiated and stands out from the crowd.
List any key local or regional competitors to your
practice along with their websites if possible.
What do you think about their logos? Is there things
you like, or thinks that you don’t like? Do you have
any ideas on how you want your logo to differ
from theirs?
What kind of personality do you want your logo to
convey? Select the qualities that fit your brand.
If have any other ideas around the personality, feel
free to enter them below.
Is there any specific imagery that you would like to be
included in your logo? Is there any imagery that could
be cliché or a poor fit for your practice that should
be avoided?
Color also plays an important role in the identity of
your brand. Do you have any color preferences to be
used in your logo? Maybe you like bright bold colors,
or have a color that you’ve already established your
brand with.
Do you have any other comments on the direction
for your logo that can help us create the logo of your
dreams? Let us know here.