Marketing by SOS brings a unique perspective to dental and orthodontic marketing, combining decades of clinical experience with proven marketing techniques. Our founder, Dr. Bill Pickard, (formerly of Arkansas Orthodontics and currently of Uncommon Orthodontics) has over 40 years in the industry. Our CEO and marketing specialist, Jennifer Harding, has worked in orthodontics since age 12. Together they have proven this combo of clinical experience and marketing know-how works in countless practices across the country. We specialize in this market- and we know it inside and out.

Our marketing strategies give your practice an edge that will make you stand out to patients and parents. Our tried and tested systems are proven to increase your patient base, give you a stronger online presence and form closer connections with your patients.

No. We offer custom consultation and comprehensive direction to help your practice function to its utmost potential. Our clinical background allows us to offer a variety of services that can assist with practice management, such as leadership development training, clinical mentorships and marketing coordinator coaching.
We pride ourselves on our ability to offer our clients the options that will work the best for each practice’s individual needs. We customize each marketing plan and retainer based on your needs, goals and budget. We also offer our services completely a-la-cart.

The majority of our products (Grincam™, SmileStar™, for example) carry a one-year license period, but this time can vary from project to project.

We strictly specialize in marketing for orthodontics, general dentistry, pediatric dentistry and other dental specialties. Our clients are spread across the US and Canada, represent professionals in private, associate and group practice situations, and span from boutique clinics to groups with 40+ office locations.
Yes! If you have a particular problem or specific area of concern regarding your practice and don’t see something on our site that coincides with your needs, never fear, we’re here to help! Let us know in what areas you are struggling, and if we don’t already have a solution developed, we will find a way to solve your problem.
Yes! We strongly advise scheduling a site visit before we engage in any marketing strategies. This allows us to tailor our approach to the individual needs of your team and your demographic. Once the visit is complete, our team will develop a report based on our findings, which includes our proposed marketing plan to achieve the results you are striving for.
Our head quarters are based out of Dallas, Texas. However, to ensure that we have the best and brightest talent at our disposal, we use contractors from all over the United States.
Yes! We give our clients options that allow you to choose the products and services that can best help your individual needs. We understand each practice is different – some enjoy a more hands-on marketing approach, while others prefer to let us do the heavy lifting. The majority of our services and products offer varying levels of instruction or consultation tailored to your needs, timeline and budget.