Identifying your competitors can help insure that your
brand is differentiated and stands out from the crowd.
List any key local or regional competitors to your
practice along with their websites if possible.
What do you think about their logos? Is there things
you like, or thinks that you don’t like? Do you have
any ideas on how you want your logo to differ
from theirs?
Color also plays an important role in the identity of
your brand. Do you have any color preferences to be
used in your logo? Maybe you like bright bold colors,
or have a color that you’ve already established your
brand with.