What is a brand?
Your brand is your identity as a practice, and it is the first impression your patients read about your practice. Brand consistency is important because if it is done correctly, your patients will begin to recognize it and associate it with quality care.
To create that awareness, it is vital that your business’s presence is consistent both online and in the office. You want your patients and their parents to feel that your office is organized and detailed because that is what they want for their smile.
So, what does a consistent brand look like?
Be sure that you stay within your brand colors, look, and design elements to make each of your pieces feel in brand. If you veer off from your standard look and feel, that item will feel out of place. Therefore, you want to be sure that everything you do, from social media posts to patient paperwork, has a consistent look and feel.
Social media is a large part of your brand presence. As we know, many people spend a lot of their time on social media. What does this mean for your brand? It means you want to be sure everything you are posting is consistent. Having a social media watermark, taking pictures in the office by a branded wall, and being sure that each post you make is consistent with the feel of your brand are of the utmost importance. For example, we highly discourage posting an image you found on a Google search to your social media pages because it is not branded.
If you are unsure if your brand has a consistent look and feel, feel free to reach out to us! We are happy to walk you through, analyze your brand, and discuss the best parts of your consistency. Contact us today!
