With videos becoming more and more popular on social media, we wanted to provide you with a few quick tips on how to improve your video skills.
- When recording a video, be aware of your surroundings. Look behind you at what will be your background. Are you near a wall with your logo on it? Be aware of surrounding noises as well. Noises such as fans, water fountains or overhead music can distract from your message.
- If you are streaming live, be sure that you interact with the people commenting. If they say “Hello” or “We love you!” respond with “Hey! It’s great to see you!” or “We love you too!” Be sure to interact with your crowd.
- If you are moving or walking during your video, move slowly and don’t “sling” the camera. Consider doing a Boomerang if there is no talking in your video.
- Take full advantage of your camera. Flip to the front camera on your phone to show what is happening around you. This adds a new fun and interesting angle.
- If you are streaming live, be sure to stay on long enough for your audience to grow. It takes time for your audience to grow to its highest potential so be prepared with enough talking material to engage your audience for several minutes before you open it up to questions from the audience.
- While you have people’s attention, be sure to remind them to check out your website or call the office for more information.
- After you are done, but sure to share your video to ALL social media sites. You can take your live video from Facebook and save it to share on YouTube. Once a video is on YouTube, you can share it to any other social media site you want!
- If you are doing a Facebook Live event, plan ahead. Let people know when you will be online and what you will be talking about. Let your audience know ahead of time so that it can be on their schedules.
- Be sure to go back in and respond to every comment that is collected on your video. You want to interact as much as possible and these comments are your final effort per video to do so.
- Be sure that your Internet connection is strong if you are streaming live. If you have a low Internet connection, try someone else in your building. Typically, the closer you go to the router the better connection you have.
If you are interested in finding out more information about creating videos for social media or doing a Facebook Live event, feel free to contact us. We would be happy to connect you with one of our account team members to answer any of your questions!