Did you know you can use hashtags to promote your business and support charity at the same time? Cause Marketing is a great way to build your reputation within your community. Find a cause that you and your team are passionate about such as Back the Blue, Breast Cancer Awareness, or Clearing the Shelters. Then create marketing materials such as social media images, blog post, and t-shirts to promote your chosen cause!
This is a great way to rally your local community and demonstrate that your office team cares about not only patients, but also the community at large.
If you want, you can even take it a step further and do a contest with a “donation prize”. At the end of the contest you give a certain amount of money or supplies to your cause!
Depending on the cause you choose, it is also a good idea to utilize months of national recognition to kick off your cause campaign. For example, if your office decides to do charity work to help with breast cancer, it would be ideal to kick off your project in October because October is national breast cancer awareness month and it will generate more attention and momentum.
Cause Marketing is a win-win. The more you market for your cause, the more success and attention your cause receives and the more you can become involved in your community. With a reputation of caring and community involvement, you will quickly become the area’s most friendly orthodontist or dentist. Everyone always wants to go to that office!
If you have a cause you would like to market for, then please ask your marketing coordinator OR contact us and we would be happy to help!
