If a picture is worth a thousand words, then a video is worth at least ten thousand, right? We at Marketing by SOS think so! The benefits of incorporating video into your social marketing are crucial for your business. One of the best ways to do this is to utilize Facebook Live.
What is Facebook Live?
It is a feature Facebook offers that allows anyone to share a video in real time. People can watch your video while you are live and afterwards. When they watch in real time, it allows them to comment and interact with you!
Why use Facebook Live?
Its benefits are enormous but probably the most black and white, or “green” if you will, reason to utilize Facebook Live is it’s cost effectiveness. Creating a live video for your audience to watch is such a useful tool when marketing to your audience and Facebook allows you to do so for F-R-E-E! Facebook live sessions give off a “real life” vibe and customers are gravitating to this; making this an extremely cost-effective way to utilize video in your marketing! There is no need for a fancy studio or expensive camera equipment – just pull out your smartphone and start talking. However, remember that just because it is inexpensive, does not negate the importance of quality content!
The most ideal marketing campaign is both low cost and high in return – Facebook live is both! It is an effective way to attract patients to your Facebook page! When people are viewing your Facebook Live video, all of their friends are notified in real time! This brings in people you never would have been able to reach otherwise and they will see all of the hard work you have (hopefully) poured into your Facebook page.
How to use Facebook Live?
Using Facebook Live is a fairly simple process! The biggest thing to keep in mind while preparing to use Facebook Live is the content of your video. We have helped create countless concepts for Facebook Lives and we would be happy to help you, too!
Social media is not just for personal use anymore! We encourage you to take full advantage of the marketing tools hiding in plain sight in your pocket. Contact us today to get started on a Facebook live plan!